The jury of experts for the GWA Effie Germany judged above all the effectiveness and efficiency of our marketing activities to win new specialist partners using a roadshow: The activation measures in trade titles, digital media, and as a mailing arouse the sporting ambition of the target group. Instead of the planned 400 participants, the company was able to activate over 800 for the Euro Tour and win a large number of them as specialist partners. In the campaign year 2020, sales were thus increased by more than 50% compared to the previous year.
The award ceremony will take place on November 25th during a festive gala in Leipzig. We are already looking forward to receiving this important award. It is proof that not only our products but also our marketing belongs to the top class. Many thanks to our marketing agency RosenbauerSolbach and our PR and media planning agency Sunbeam Communications for the outstanding performance. We would also like to thank the participants of the TESVOLT Euro Tour, without whose numerous participation, trust, and interest we would not have received the award.